About Us

Our Mission

We want to help nonprofit companies run efficiently, maximize their brand and marketing abilities to strengthen public support for their mission and purpose. Just as for-profit companies, nonprofits need to acquire more customers (donors), retain existing ones, and understand why current customers left. We believe that nonprofit companies are at their best when they have the right people, who are appropriately trained, with systems in place, who have a plan (or two), know how to execute it within a timeline, and objectively measure sustainable growth.

Elena Quevedo, PhD

Elena Quevedo has over 20 years of experience working in the nonprofit industry, including roles with The MacDowell Colony, New York City Ballet, The New Jewish Home, and Miami City Ballet. As a volunteer and long-time board member at The Hawthorne Foundation, she was the co-founder of the Manhattan Annex of the Hawthorne Country Day School, a school for children on the autism spectrum. Elena has focused her career on building strong fundraising teams and forming lasting relationships with donors. She is an expert in assessing and implementing fundraising systems, creating development plans, and managing strategic plans. She also has experience with other nonprofit industry areas such as marketing and communications and governance.

Elena began her career as an academic, teaching medieval and Islamic art and architecture at Rutgers University. Elena holds a Ph.D. in Art History and an M.A. in Medieval Architecture from New York University, and an A.B. from Sweet Briar College."

Cristina Pérez

Cristina is a strategic advisor and trusted partner who can understand clients' needs, identify risks, and offer solutions. Cristina spent over 25 years working as an attorney in global law firms and financial institutions. Cristina has advised businesses on complex financing deals and market instruments.

In the nonprofit sector, she guides clients towards innovative, financially viable solutions while ensuring compliance with applicable law and regulation. 

After leaving the private sector, Cristina focused on the nonprofit industry and the sustainable finance sector. She advises nonprofits on compliance, governance, risk management, and the board's role. In addition, Cristina is knowledgeable on impact philanthropy and impact investing issues. As a result, she can guide entities on ways to mobilize funds, rethink aid, and create financing structures that address organizational needs and safeguard sustainability and growth.

Cristina has served for over a decade on the executive committee of the Board of The Resource Foundation, a nonprofit organization that channels funds to empower nonprofits and grassroots organizations in Latin America. 

Cristina has a J.D. degree from New York University School of Law and a B.S. degree from Williams College. She also has a doctorate in law from the Pontificia Universidad Católica of Ecuador.

Douglas J. Hamilton

Douglas’ career in development began amidst the fiscal crisis of 2009 with New York City Ballet where he succeeded in several different roles prior to his work at The New Jewish Home, New York’s largest non-profit healthcare system for older adults. Currently, Douglas is engaged with PS21: Performance Spaces for the 21^st Century as interim Director of Individual Giving leading a small team in strategies and tactics to build a strong and successful Individual Giving program.     

Douglas’ expertise in analyzing fundraising programs to create actionable strategies for long term growth has been tested in large and small organizations. He endorses the Moves Management model to produce measurable results through research, data analytics, donor-centric action plans, and ethically sound ‘best practices’.

Douglas was educated at North Carolina School of the Arts and received a BA in Drama prior to a successful career in the Broadway theater community.